PUBLIC RELATIONS ICON SUCCUMBS TO CANCER

PUBLIC RELATIONS ICON SUCCUMBS TO CANCER

PATRICIA L. TOBIN - 1943-2008

Los Angeles, CA (June 10, 2008) – Diminutive in stature, but larger than life in the field of media, public relations and community service, Patricia L. Tobin, founder of Tobin & Associates and co-founder of the National Black Public Relations Society, lost her long battle with cancer today.

For 25 years, Tobin administered her unique brand of public relations that focused on building great long-lasting relationships in the community, corporate America and Hollywood. A dedicated activist for causes that impacted minorities, women and youth, Tobin created opportunities for underserved consumers and communities that resulted in corporate investment and philanthropic support for a variety of important initiatives.

In 1988, when the Toyota Corporation sought to repair its relationship with African American consumers, Tobin seized the opportunity to educate the automotive giant on the power of the “Black” dollar. Her efforts began a 20 year relationship with Toyota that resulted in countless community partnerships. Whether working with high profile clients like Johnnie Cochran and Spike Lee or supporting nonprofit organizations like the Los Angeles NAACP and Urban League, Tobin’s energy and tireless work ethic contributed greatly to the projects success. Her professional success is overshadowed only by her love and commitment to her family and the encouragement and confidence she instilled in everyone she encountered.

Tobin & Associates is one of the most prominent minority, female-owned public relations firms in the nation.

In lieu of flowers, the family requests that donations be made to the following: Pat Tobin Scholarship Fund or Pat Tobin Memorial Fund, 4929 Wilshire Blvd., Suite 245, Los Angeles, CA 90010. Final arrangements for Patricia L. Tobin are pending.